Technology explainer and product launch animation
We create explainer films and product launch animations for technology companies. We help teams introduce what they do, show how a product works and make technical ideas clear to the people who need to understand them.
Talk to us about your animationStart with what your audience needs to know
A technical audience may already know the problem your product solves. Someone encountering your company for the first time may need a broader introduction. Those are different stories, and they call for different levels of detail.
For Igalia, we created a 90-second film introducing an open-source consultancy to technical and non-technical audiences. We established the relevance of its work before introducing examples from browsers, graphics and multimedia. For Formance’s BankingBridge launch, the audience already understood ledgers and reconciliation, so the messaging could be more direct and technical.
Match the animation to the launch
A new software release might need a short introduction to its features. A service with several types of user may need a story that shows how they fit together. We use motion graphics, typography, interface imagery and character animation according to what needs explaining.
Wagtail 4 combined screen captures and animated text to introduce a CMS release. EVO followed a property repair to show how an app connects tenants, landlords and tradespeople. Where the viewing context calls for it, we also plan for sound-off use: Igalia’s event version used subtitles, while Formance’s launch used short on-screen phrases.
Igalia
Motion Graphics Explainer
A 90-second introduction to Igalia’s open-source consultancy. The film builds from the everyday relevance of its work to specific capabilities, with a subtitled version for events and trade shows.
Formance
Fintech Product Launch
A launch animation explaining BankingBridge in under 40 seconds for engineers, fintech operators and decision-makers. Short on-screen phrases supported silent viewing; a separate suite of Lottie loops extended the visual language onto the Formance homepage.
EVO
Explainer Animation
An explainer following a rental-property repair to show how EVO connects tenants, landlords, tradespeople and housing providers. Existing characters and gentle humour helped tell the story.
Wagtail
Wagtail 4 teaser animation
A short animation announcing Wagtail CMS 4. Screen captures highlighted new features, supported by animated text and a soundtrack for the release’s social content.
Launching a product or explaining your technology?
Tell us who the animation is for, what they already know and where they will watch it. We can help shape an introduction around the part of your product or service that matters most to that audience.
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