Pearn Kandola

Pearn Kandola asked us to produce a piece of video content that could be used to market iLead, their online leadership development app.

Rather than simply producing an explainer that outlined the features of iLead, we wanted to create something shareable that would help with link-building and awareness of Pearn Kandola’s brand.

We picked up on a story featured in one of Pearn Kandola’s iLead books that focused on the work of researchers, Taveski and Kahneman, who discovered the effect of regression to the mean. It’s a complicated subject, but for the video to be shareable, we had the challenge of explaining the discovery in under 90 seconds.

Agency: Bottle PR