Goodyear

Goodyear asked us to create a video that would maximise exposure for the launch of their new tyre, the Eagle F1 Asymmetric 3 .

To capture people’s attention, engage the viewer and encourage sharing; the campaign needed to be unique to other tyre launches, as well as reflect Goodyear’s core values of control and creativity whilst showing off the tyre and it’s distinctive tread.

An artistic concept was developed, and partnering with contemporary British artist Ian Cook, we created a piece of art using the tyre.

The video was launched on 29 April 2016, and covered by the BBC, The Drum and Little Black Book.

The video was viewed nearly 1 million views across social channels in the first two weeks, and the campaign reached over 2.5 million people in its first month.

Goodyear’s Eagle F1 Asymmetric 3 webpage received a 77% increase in visitors on launch day, with 12% of visitors directly visiting from Facebook.

Agency: Bottle PR