Diabetes UK

We partnered with Diabetes UK to create a series of animations aimed at promoting the Type 1 Diabetes Grand Challenge. This ambitious initiative seeks to fast-track research that could transform treatment for those living with type 1 diabetes.

The animations needed to strike a balance between simplifying complex medical information and conveying the urgency of the Grand Challenge’s goals.

This series of three animations delves into the biology behind the condition, transforming complex information into engaging visuals and narratives designed to resonate with a broad audience. Scientific terminology was distilled into clear, impactful messages that are easy for anyone to understand.

We worked with Claire Harrison at West 9 Design, who developed the brand for The Type 1 Diabetes Grand Challenge. Based on Claire’s visual identity, we created an illustration language that would be adaptable and engaging, making the most of the rich gradients and clean graphics.

Sound plays a crucial role in setting the tone. Warm, empathetic narration, voiced by Shiraz Engineer, guides viewers through each video. Music and sound effects subtly enhance the movement, complementing the message without overshadowing it.

If you've got a complicated technical concept that you'd like to communicate to a broad audience, we can help. hello@jolt.studio

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