AXA

AXA PPP Healthcare wanted to continue its work on the topic of cancer, bringing fresh insight and the brand’s wealth of experience and insight to the conversation.

AXA PPP Healthcare offers a 24/7 dedicated cancer nurse telephone service for AXA members dealing with a cancer diagnosis and also for their loved ones. We wanted to tell the story of those who care for someone with cancer to highlight the mental and physical stress of a cancer diagnosis for the loved ones of the patient from their own personal and honest perspective.

We created a minute long documentary-style animation, using real-life interviews with five people who are caring, or who have cared, for someone with cancer. The result was a moving and emotional piece of content that allows AXA PPP healthcare to add its voice to the conversation and be a thought leader on the topic.

Agency: Bottle PR