The Nuffield Trust is an independent health charity. Their aim is to improve the quality of health care in the UK by providing evidence-based research and policy analysis and informing and generating debate.
We worked with the Nuffield Trust to create an animated title sequence for their video content that captured the essence of their brand. It was important for the opening titles to be very short to avoid losing the audience. The sequence had to feel authoritative and forward thinking, so we settled on combining typographic geometry with an audio logo that features an orchestra warming up. This gives the audience a feeling of anticipation and help to capture their attention.
Music: Tom Dyson